LAUSR

When people are satisfied with the material life, they have abundant financial capability and time to stress on the leisure life so that the selection and frequency of recreation have been largely enhanced. A lot of touring spots attract people who live in urban jungles to visit the countryside with the ecological environment and historic and cultural monuments for appreciating landscapes and experiencing the local culture. Aiming at visitors to Maqaw National Park, a total of 400 questionnaire copies were distributed and 326 valid copies were returned with a response rate of 82%. The research results indicated that 1. The attractiveness of a destination presents significantly positive effects on the experiential value; 2. The experiential value shows remarkably positive effects on the revisit intention; and 3. The attractiveness of destination reveals notably positive effects on the revisit intention. According to the results, suggestions are proposed for the reference of recreation planners, government departments, and successive researchers.