LAUSR

OBJECTIVES to identify the factors that influence educational actions, and building with professionals and users proposed educational strategies that encourage popular participation. METHODS an action research, in which individual interviews, participant observation and Focus Group were conducted. Sixteen professionals and ten users from 2 Family Health Strategy from Rio Branco, Acre, Brazil participated. The results were organized by using the Thematic Analysis technique. RESULTS the thematic units emerged: Health education as a strategy that encourages changes in the lives of Family Health Strategyusers; Critical reflection on diagnosis of the causes that interfere in educational actions in the Family Health Strategy and proposition of new strategies; Potentialities that encourage the development of educational practices at Family Heath Units; Proposals for improving educational practices focused on soft health education technology in the dialogue dimension. CONCLUSIONS the analysis showed a lack of community ties and traditional educational strategies. In the action phase, the actors agreed to participatory changes.