LAUSR

Aroma is the most important factor to assess the quality of coffee, as well as the main aspect of consumers’ choice (Farah et al., 2006). Coffea arabica is often the subject of commercial falsification because of the economic factors. Coffea arabica is often mixed with beans of coffees that are less expensive, such as Coffea canephora, but still labeled as “100% Arabica” or “Highland coffee” and often sold at the same price as real Arabica (Schievano et al., 2014). Most consumers are not experienced enough to recognize the difference between a 100% Arabica and an admixture of Robusta.