LAUSR

Poultry production has significant economic importance not only in Brazil but also around the world. The Brazilian Animal Protein Association (ABPA) reported in 2016, a chicken meat consumption of 41.10 kg per capita. Additionally, in 2016 Brazil was the world’s second largest producer after the USA and securing first place in worldwide exports (Brazilian Animal Protein Association, 2017). With a market growth, the chicken meat production sector has decided to invest in processed meat products in order to add value and to provide the convenience as required by chicken meat consumers. Constant change in consumers profile is verified due to longer working hours and consequently a reduction in time availability for food preparation.