LAUSR

Despite many studies and surveys on environmental friendly hotels, not many have applied the logistic regression analysis research technique. This study is a quantitative study applying this technique. It aims to explore key effect factors in tourists’ decisions to stay at environmental friendly hotels. This study should be useful for planning and policy– making in the hotel and accommodation marketing business to promote sustainable tourism. This study collected data from 400 tourists of various nationalities. They were selected through the purposive sampling method. Logistic regression was applied to the data analysis. The study found that certain variables (the overall attitude of tourists; those aged 30 and older; those with an educational level of graduate school and higher; reasons for traveling; especially from Europe and North America; and travel with families) affect the tourists in deciding to stay at the environmental friendly hotels. The results of this paper would be a managerial implication for hotel authorities around the world.