LAUSR

The article reveals the results of the study of the linguo–suggestive potential of the football fans discourse. It is found out that the discourse of fans is built in the paradigm of “us – them” and is aimed at forming a certain emotional state of the discursive community, which involves the implementation of linguo-suggestive influence. It is proved that anchoring technique is one of the leading techniques of neuro-linguistic programming in the communication of a fan group as a discursive community. The research presents an algorhythm for its implementation, which has six stages: 1) determining the situation, 2) creating the key anchor-stimulus, 3) finding the image-standard in the minds of the community, 4) forming the image presentation, 5) choosing the channel of broadcasting, 6) ensuring synergy through verbal and nonverbal means. Video recordings, publications and posts of football fans of German lingual culture on the Internet (on the example of protest discourses) became the empirical material for the study of anchoring technique. The research material proved that three types of broadcast channels are used in discourse: visual, audio and kinesthetic. The effectiveness of the impact is achieved through their complex combination and the use of verbal and nonverbal semiotic signs. The article singles out and analyzes the means of spelling, graphic, lexical-semantic and grammatical-stylistic levels due to which the pragmatic effect is achieved.