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Immunization Messaging, Communication, and Outreach Amidst the Growing Anti-vaccine Movement

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We face widespread personal resistance to recommended immunizations. Research shows that the primary indicator of vaccine acceptance is the provider. Credible health professionals, who are fully immunized, must use their… Click to show full abstract

We face widespread personal resistance to recommended immunizations. Research shows that the primary indicator of vaccine acceptance is the provider. Credible health professionals, who are fully immunized, must use their personal immunization experience and scientific knowledge to develop messaging, communication, and outreach strategies to convince all people to accept all vaccines for which they are eligible.

Keywords: messaging communication; immunization; communication outreach; vaccine

Journal Title: North Carolina Medical Journal
Year Published: 2021

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