Photo from wikipedia
To minimize coverage and participation biases, this web survey adopted two complementary sampling strategies: (a) SMS invitations to random-number mobile phones, and (b) Internet advertisements targeting specific sociodemographic groups. This… Click to show full abstract
To minimize coverage and participation biases, this web survey adopted two complementary sampling strategies: (a) SMS invitations to random-number mobile phones, and (b) Internet advertisements targeting specific sociodemographic groups. This combination of aleatory selection from a rather comprehensive sampling frame, on one hand, and responsive definition of target profiles, on the other, largely succeeded in adjusting the sample to relevant population parameters, albeit with the noteworthy exception of education level.
Journal Title: Survey research methods
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!