LAUSR

This study aims to determine the factors that influence the level of tourism visit on several tourism destinations in North Sulawesi Province. The research method used in this research is quantitative. Population in this study is people or tourist that visited any tourism attraction in North Sulawesi Province. The sample size of 100 respondents is the visitors of the tourism attraction in North Sulawesi Province. Data analysis using linear regression test using SPSS. The results showed that the characteristics of the respondents were generally male, namely 55%, the level of education, namely Senior High School with 68%, The respondents in age between 21-30 years old are 70 respondents or contributed 70%. Attraction factors, price, promotion, and security are significantly influence on tourist visit, and on the other hand, place doesn’t have a significant influence because place is closely related to the mileage. The result of this research can be a reference for Tourism Department of North Sulawesi considering the Promotion (X4) as the strongest variable that can improve the tourist visit level in North Sulawesi Province.