LAUSR

The study provides a better understanding of how city inhabitants perceive and navigate their surroundings hence the urban environment consists of both physical elements and mental representations. The study objective is to review the concept of the image of the city and its implementation in Downtown Amman - Jordan using the descriptive-analytical methodology in addition to site visits and observation that provides a detailed urban mental map for Downtown Amman illustrated by the different layers of the urban fabric. the study shed light on three components of the city image: Identity (the recognition of urban elements as distinct entities), structure (the relationship between urban elements and the observer), and meaning (the relationship between urban elements and the emotional value for the observer). By summarizing the analysis of the downtown Amman image, a visual representation of what appear to be the key issues in the city image. The analysis shows problems such as "Break of continuity", "Branching" and "Lack of integration" have appeared due to the lack of clear organization of the shape of the city facades and the way signs are placed, as well as the mixing of pedestrian paths with vehicles traffic.