LAUSR

INTRODUCTION labels deliver basic product information, health safety and nutritional information. OBJECTIVES this study aims to assess consumers' knowledge, awareness, and practices in relation to food labels and the effect of sociodemographic characteristics on various aspects of food labels in Al-Ahsa. METHODS a random sampling method was used to recruit participants (n = 403) and a validated electronic questionnaire was used to gather data. RESULTS most of the participants (81.4 %) had moderate knowledge about general nutrition. The majority of them (58.8 %) placed high importance on reading food labels. Participants have positive opinions about the significance of reading food labels, and practice most of its aspects on a "frequent" basis. Lack of time was the main barrier for not utilizing food label information and obesity was the main concern if they did not read food labels. Results also demonstrate significant (p ≤ 0.01) positive correlations between participants' nutrition knowledge and their rating of the significance and their opinion and practices of reading food labels. Participants' rating of the importance of reading food labels was positively correlated with participants' opinion and practices regarding food label. Results also indicate that participants' sex, age, body mass index, educational level and health status have significant (p ≤ 0.05) effects on various aspects of food label under study. Finally, this study suggests some actions are required to enrich the knowledge, awareness, and practices regarding the food label among Saudi consumers in Al-Ahsa. CONCLUSION this study emphasizes the significance of education and awareness initiatives to empower consumers to understand and use nutrition facts labels in order to make healthy dietary choices.