LAUSR

Introduction. The article proposes a new strategy for preserving and strengthening public health through the formation of healthy lifestyle competencies in the youth environment. The object of the study was the student youth, as the most promising socio-demographic group of the population. The subject of the study was the mechanisms of social construction of conscious attitudes of young people to lead a healthy lifestyle. A new approach has been proposed and justified, contributing to the expansion and consolidation of knowledge about the impact of medical and social determinants of health on quality and life expectancy.Target. To identify and substantiate new effective practices for reducing risk factors for youth health, using existing scientific and practical knowledge and experienceMethods. In the course of the work, methods of theoretical generalization, content analysis, secondary analysis of empirical data, quantitative research method were applied. The scientific sources were domestic and foreign monographs, articles, results of dissertation research, methodological materials, university websites.Results. An original author’s project has been developed aimed at creating a network of social partners and contributing to improving the level of youth literacy in health issues.Conclusion. The participatory approach in strengthening and preserving public health is an effective method of forming knowledge about the culture of health and consolidating the competencies of healthy lifestyle.