LAUSR

ABSTRACT Liu X.-F.; Li W.-R., 2019. Investor's selective deviation on high equity premium: An empirical study of the listed companies in Bohai coast region. In: Gong, D.; Zhu H., and Liu R. (eds.), Selected Topics in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 94, pp. 992–996. Coconut Creek (Florida), ISSN 0749-0208. This paper chooses the four dimensions including investment preference, consumption habit, time patience and investment and consumption portfolio decision, and divides into monthly data combination of annual data group two cases, to analyze the influence of selective deviation on high equity premium in stock market. The results show that there is a certain high equity premium in Bohai Bay Rim Region's stock market, and the deviation of the choice of consumption habits, time frequency and investment preference will lead investors to invest in the stock market rational bias, to overestimate the degree of risk aversion, thus boosting the stock market caused high equity premium.