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Marketing research relies on individual-level estimates to understand the rich heterogeneity of consumers, firms, and products. While much of the literature focuses on capturing static cross-sectio... Click to show full abstract
Marketing research relies on individual-level estimates to understand the rich heterogeneity of consumers, firms, and products. While much of the literature focuses on capturing static cross-sectio...
Keywords:
modeling dynamic;
heterogeneity using;
gaussian processes;
heterogeneity;
dynamic heterogeneity;
using gaussian
Journal Title: Journal of Marketing Research
Year Published: 2020
Link to full text (if available)
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Journal Title: Journal of Marketing Research
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!