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EMPLOYER BRANDING AND IT’S IMPACT ON ATTRACTION AND RETENTION IN IT FIRMS: AN EMPIRICAL STUDY.

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Prof. Dr. Suruchi Pandey 1 , Bandana Preet Kaur Jolly 2 , Ridhima Bhatia 2 and Smriti Mishra 2 . 1. Professor, Symbiosis International University. 2. MBA Students, Symbiosis International… Click to show full abstract

Prof. Dr. Suruchi Pandey 1 , Bandana Preet Kaur Jolly 2 , Ridhima Bhatia 2 and Smriti Mishra 2 . 1. Professor, Symbiosis International University. 2. MBA Students, Symbiosis International University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

Keywords: impact attraction; branding impact; attraction retention; employer branding; firms empirical; retention firms

Journal Title: International Journal of Approximate Reasoning
Year Published: 2017

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