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INDIAN FEMALE CONSUMERS' BRAND AWARENESS TOWARD COLOUR COSMETICS BRANDS: AN EXPLORATORY STUDY.

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Samira Shakeri Fakher 1 and Dr. S.J.Manjunath 2 . 1. Research Scholar, MBA Department, B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore, Karnataka, India. 2. Associate Professor and… Click to show full abstract

Samira Shakeri Fakher 1 and Dr. S.J.Manjunath 2 . 1. Research Scholar, MBA Department, B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore, Karnataka, India. 2. Associate Professor and Chairman, MBA Department, B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore, Karnataka, India. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

Keywords: indian female; awareness toward; brand awareness; consumers brand; female consumers; toward colour

Journal Title: International Journal of Approximate Reasoning
Year Published: 2017

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