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“BRAND CHOICE BEHAVIOUR OF ONLINE CONSUMERS – AN EXPLORATORY STUDY”

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Dr. Purushothama 1 and Shantha Kumar K 2 . 1. M.Com, MBA, MADE, PGDDE, PGDHE, Ph.D, D.Lit, Professor and Research guide, Department of Commerce and Management Studies, Vivekananda College, Bengaluru.… Click to show full abstract

Dr. Purushothama 1 and Shantha Kumar K 2 . 1. M.Com, MBA, MADE, PGDDE, PGDHE, Ph.D, D.Lit, Professor and Research guide, Department of Commerce and Management Studies, Vivekananda College, Bengaluru. 2. Research Scholar, Regd No. PP MAN 0497, Management, RayalseemaUniversity, Kurnool, Andra Pradesh. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

Keywords: choice behaviour; online consumers; behaviour online; brand choice; exploratory study; consumers exploratory

Journal Title: International Journal of Approximate Reasoning
Year Published: 2017

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