LAUSR

The marketing ecological imperative is formed due to changes that occur under the inluence of the environmental factor in the system of social values, consumer, competitor and other market participant behavior, growth of natural resources costs and depletion, development and strengthening of environmental legislation and international standards. he abovementioned factors make it necessary to reform the existing marketing concepts and to transform the marketing theory and methodology taking into account the increased importance of socio-ethical and ecological aspects of social relations. Despite the rapid development of environmental marketing concept, many theoretical and practical aspects in this ield of knowledge remain open for studying. In particular, the eco-responsible marketing lays in the frame of sustainable development of socially responsible marketing concept. Increasing enterprise competitiveness by studying consumer needs and developing ways for their efective satisfaction that include elements of ecoresponsible marketing concept are actual and open aspects for modern researches.