LAUSR

Linguoecology studies all various-level language units, the use of which is contrary to the structurallanguage or ethical-speech standards and reduces the purity and comfort of communication. Linguoecology researches discourse as speech-thinking activity organizing specific communication types (audio, visual, audio-visual communication) which are eventually markers of mass media discourse and mediaspace in general. Discourse is understood as the actualizations of text structures in interaction with extralinguistic factors determining the perception and understanding of information allowing to consider the discourse as cognitive and communicative-pragmatic phenomenon. The discourse structure is multidimensional and includes described events, their participants, performative information and “non-events”, i.e. the backdrop to the events, background, evaluation of the event participants, etc. The article discusses the emerging correlative connections between the conceptual paradigm of linguistic ecology and heuristic potential for the study of media discourse in modern linguistics.