LAUSR

It is stated that in the Russian Federation, Kazakhstan as well as throughout the world the crisis of personal identity has become a big problem due to globalization in the society and multifaceted participation of people in social processes. The article deals with the analysis of the concept of professional identity of the student on the basis of participative approach. Professional identity is viewed as the main criterion and result of the student’s successful adaption to the learning environment, professional and creative activities as well as to changing social and cultural conditions. The authors advocate for the proposition that the professional identity being the element of social and cultural identity allows students to overcome the state of anxiety, lack of confidence, tension, and dissatisfaction presenting the obstacles to the process of adaption to the changing conditions in the globalised world. The authors assume that the study of the stated phenomenon of professional identification on the theoretical and empirical levels will allow implementing innovational technologies of coherent cooperation of social and cultural environment of the higher educational institution having impact on the professional growth of students. Professional identity is presented within the framework of both individuality and group.