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*Corresponding Author Email:[email protected] ARTICLE INFO Received on Accepted on Published online 10.02.2017 05.05.2017 01.06.2017 : : : ISSN : 2348-8808 (Print), 2348-8867 (Online) http://dx.doi.org/10.21921/jas.v4i2.7788 Department of SMCA, FBSH, Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur848125, Bihar An Open Access International Peer Reviewed Quarterly Social scientists pursue sincere efforts to identify the preferential variables of cultivators responsible for adoption of modern cultivation practices. The present paper attempts to identify the important variables of preference towards organic farming. The farmers were categorized on the basis of land holdings and their preferences for adoption were recorded. Different constraints in adopting organic farming were treated as attitude statement and their agreement with these statements were recorded on 5-point Likert scale. Differences in agreement towards various constraints as well as differences in ranks of criteria for adopting organic farming across different groups of farmers were assessed using Kruskal Wallis ANOVA followed by Wilcoxon's procedure to analyze pairwise differences .Factors like low yield, high labour requirement, unavailability of proper market were observed to play deterrent role in adoption. Some of the advantages associated with organic farming like less contamination of nutrients, environment friendly, value addition etc. were observed to be relatively less important motivating factors to adopt organic farming, specially by small and medium farmers which indicates that the profitability is of much higher concern for them to sustain organic farming as compared to its other environmental and health benefits.