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ABSTRACT We examine the effect of pure (product differentiation or cost leadership) versus hybrid (a mix of product differentiation and cost leadership) business strategies on the cost of equity ca... Click to show full abstract
ABSTRACT We examine the effect of pure (product differentiation or cost leadership) versus hybrid (a mix of product differentiation and cost leadership) business strategies on the cost of equity ca...
Keywords:
pure;
versus hybrid;
cost equity;
business strategies;
business;
cost
Journal Title: Journal of Management Accounting Research
Year Published: 2019
Link to full text (if available)
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Journal Title: Journal of Management Accounting Research
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!