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The question this essay asks is, Why are typically consumer-centered companies failing to adequately prepare for and manage the consequences of data breaches? Could this failure be related to marketing's… Click to show full abstract
The question this essay asks is, Why are typically consumer-centered companies failing to adequately prepare for and manage the consequences of data breaches? Could this failure be related to marketing's lack of involvement?
Keywords:
brand image;
cyber attacks;
attacks brand;
impact cyber
Journal Title: Journal of Advertising Research
Year Published: 2017
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Journal Title: Journal of Advertising Research
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!