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![Figure][1] Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research,… Click to show full abstract
![Figure][1] Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue's
Keywords:
know mobile;
mobile media;
media marketing
Journal Title: Journal of Advertising Research
Year Published: 2017
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Journal Title: Journal of Advertising Research
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!