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When it comes to measuring and assessing the impact and effectiveness of advertising research, we often see “who's who” reports of top-performing authors published in premier advertising journals as evidence… Click to show full abstract
When it comes to measuring and assessing the impact and effectiveness of advertising research, we often see “who's who” reports of top-performing authors published in premier advertising journals as evidence of research impact. These data cannot tell us what influences advertising research has
Keywords:
need better;
research;
impact;
advertising research;
research impact
Journal Title: Journal of Advertising Research
Year Published: 2018
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Journal Title: Journal of Advertising Research
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!