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60 Robust Years Of Advertising Research, and Counting

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![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range… Click to show full abstract

![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been richer and, with bourgeoning platforms steeped in evolving algorithms and

Keywords: years advertising; research counting; robust years; advertising research; research

Journal Title: Journal of Advertising Research
Year Published: 2020

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