Photo from wikipedia
Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are un... Click to show full abstract
Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are un...
Keywords:
consumer service;
business business;
business consumer;
business;
service innovations
Journal Title: Journal of Marketing
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: Journal of Marketing
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!