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The authors study how faster delivery in the online channel affects sales within and across channels in omnichannel retailing. The authors leverage a quasi-experiment involving the opening of a new... Click to show full abstract
The authors study how faster delivery in the online channel affects sales within and across channels in omnichannel retailing. The authors leverage a quasi-experiment involving the opening of a new...
Keywords:
delivery omnichannel;
rapid delivery;
value rapid;
omnichannel retailing;
delivery
Journal Title: Journal of Marketing Research
Year Published: 2019
Link to full text (if available)
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Journal Title: Journal of Marketing Research
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!