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Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week:

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This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public... Click to show full abstract

This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public...

Keywords: remembering king; king understanding; understanding strategic; death; death week

Journal Title: Public Relations Inquiry
Year Published: 2020

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