LAUSR

Topicality. Globalization and Glocalization processes influence on National Economics and lead to the interdependence of national economies, the unification of the world economy. Globalization influence is manifested through transnational corporations, market competition, weakening of state regulation, exacerbation of environmental, social problems, etc. At the same time, modern processes of glocalization also have an impact on national development. The current situation changes the vector of state and regional government and influences the choice of the main areas of branding of the territory, one of the elements of which is the ecologization of innovative development. Eco-innovative perspective of the regional development requires a number of own new and active measures, involvement of all levels of the public administration, science, business, public representatives for taking into account social needs and interests. Therefore, the analysis of the impact of ecologization of innovative development and competitiveness of the region and determining priority areas of ecologization for the Odesa region is relevant today for the intensifies local and global positions of the region in an innovative domain.Aim and tasks. The aim of the article is analysis of the impact of ecologization of innovation development on competitiveness of the region (on the example of Odesa region) and outlining of priority directions of ecologization of innovative development.Research results. Analyzing the research of foreign and domestic scientists, we came to the conclusion that the final result of ecologization of innovation activity in the region is a positive socio- ecological and economic effects that ensure a balanced sustainable development of the region and the state as a whole. The identified priority directions of ecologization of innovative development of the Odesa region for preservation and strengthening of its differences in the system of action of factors of globalization, considered theoretical bases of ecologization of innovative development as an element of branding of the territory, made analysis of ecological component in innovation activity of the Odesa region. It has been concluded that ecologization of innovation development accelerates the processes of glocalization and strengthens the local and global position of the region in the innovation sphere.The modern accelerator of the glocalization of economic processes is the ecologization of innovation development, in the nature of which there are incentives for self-development, reproduction, generation of innovative ideas, production of new technologies, goods and services, ensuring the balancing of the socio-ecological and economic potential of the region and the country as a whole, which determines the direction, peculiarities and nature of the processes of glocalization.Conclusion. The concept of our investigation is that priorities of ecologization of innovation development setting should be made on the basis of identifying areas of concern in the region's development that require greening of innovation, taking into account the globalization component and developing infrastructure, that corresponding to the planned objectives of the new innovation strategy of Ukraine till 2030. The ecological compatibility of innovations intensifies local and global positions of the region in an innovative domain and is one of modern tools to advance glocalization processes. It is one of the best tools corresponding to overcoming obstacles for expanding product limits of strategic markets as well as their integration into global chains of the added value. Ecologization of innovative development of regions on the principles of gloсalization requires a number of own new and active measures, involvement of all levels of the public administration, science, business, public representatives for taking into account social needs and interests.