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This paper proposes the analysis of discursive genres in political communication, with emphasis on electoral spots. The corpus considered the spots of the election for governor of the state of… Click to show full abstract
This paper proposes the analysis of discursive genres in political communication, with emphasis on electoral spots. The corpus considered the spots of the election for governor of the state of Puebla, Mexico, in 2010. The findings reveal the discursive, standardized configuration of the spots under the principles of credibility and political legitimacy of representative democracy.
Keywords:
publicidad electoral;
puebla 2010;
persuasi puebla;
electoral televisiva;
puebla;
televisiva persuasi
Journal Title: Comunicacion Y Sociedad
Year Published: 2019
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Journal Title: Comunicacion Y Sociedad
Year Published: 2019
Link to full text (if available)
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recommendations!