LAUSR

Creativity, defined as the ability or process to generate novel and useful ideas, is the key engine of organizational innovation. It is a critical differentiator of mind from machine, a core driver of our uniqueness in an increasingly automated world. An important question, then, is how best to improve people's creativity, to enhance our collective innovativeness, enjoyment, and global living standards. Despite ample attention—including theory- and application-focused research—to this question, there remains much to learn about creativity...