LAUSR

In recent years, with the continuous reform and innovation of the sports industry, the national training of sports talents has gradually developed into the training mode of skilled sports talents and professional talents in the field of sports. Therefore, the research on the influence of entrepreneurship education on the entrepreneurial psychology of sports majors has become the inevitable requirement of the development of the sports industry. The purposes are to understand the entrepreneurial psychology and its influencing factors of the students in sports majors after graduation and promote more suitable college students to start businesses and realize self-value. With the students in sports majors in four colleges of Y province as the research object, the typical model in psychology, planning behavior model, is taken as the basic theoretical basis. The questionnaire method combined with the data mining technology based on the decision tree model is adopted to study the influencing factors of entrepreneurial psychology of sports majors. It focuses on the influencing factors and mechanisms of the entrepreneurial drive of sports students. The results show that the three factors, namely, entrepreneurial behavior attitude, entrepreneurial subjective norms, and entrepreneurial perceptual behavior control, are different and interrelated. They are inseparable and can be transformed into each other under certain conditions. Three factors jointly drive the entrepreneurial behavior of students in sports majors. The entrepreneurial drive of students in sports majors in Y province is a dynamic system mechanism, which is analyzed using data mining technology. The entrepreneurial perceptual behavior control is the core factor affecting the entrepreneurial drive of students in sports majors. However, the success rate of entrepreneurs will be higher when the three elements play a reasonable role. The subjective factors driving their entrepreneurship will be reduced in direct proportion when entrepreneurs are deficient in one aspect.