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From virtual reality to augmented reality: A neuromarketing perspective

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COPYRIGHT © 2022 Russo, Bilucaglia and Zito. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in… Click to show full abstract

COPYRIGHT © 2022 Russo, Bilucaglia and Zito. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. From virtual reality to augmented reality: A neuromarketing perspective

Keywords: reality neuromarketing; reality; neuromarketing perspective; reality augmented; virtual reality; augmented reality

Journal Title: Frontiers in Psychology
Year Published: 2022

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