LAUSR

Work in agriculture is a significant area of research that highlights the problem of the integration of young people in the former, in particular, in the recent period. Work in agriculture is hard and not prestigious, and young people tend to leave rural areas in the search for alternative activities in urban areas. The study addresses the problem of how the youth should be integrated into agricultural workforce by focusing on identification of the reasons behind the (un)willingness to work in agriculture. The aim of the study is to assess the reasons behind the youth's (un)willingness of work in agriculture, using Lithuania as the case study. The data were collected by means of a questionnaire designed to investigate the perception and opinions toward work in agriculture. The Binary Logistic Regression was used to identify the factors affecting the youth's opinion about (un)willingness to work in agriculture. The study analyzed 430 young people 's responses to the questionnaires survey. The BLR has revealed that youth's unwillingness to work in agriculture is mostly affected by gender, area of residence and youths' beliefs that work in agriculture does not provide any opportunities for self-realization. In summary, this paper argues that the major motivation to work in agriculture is associated with having parents who are engaged in agricultural activities, love of animals and natural environment, and the availability of specialized training. The findings have confirmed the need to attract young people to work in agriculture. Its results are necessary for the scientific community, policy makers, farmers, and practitioners exploring the possibilities for integration of the youth into the agricultural workforce.