LAUSR

The masked priming technique is considered a gold standard among experimental psychologists who specialize in the field of visual word recognition. Typically, this method entails a comparison between two or more critical conditions (e.g., the target word MOUSE being preceded by either the identity prime mouse or the unrelated prime fence). It is noteworthy that, unlike other masked priming tasks, prior experiments examining the properties of unrelated primes (e.g., their frequency as words [high or low] or their legality as nonwords [orthographically legal or illegal]) do not have an impact on the processing of the target item. However, two lexical decision studies reported faster responses to target words when the unrelated prime is a word rather than a nonword (i.e., a response congruency effect). One possible explanation for this discrepancy is a difference in methodology, as these two studies are the only ones to have used repeated presentation of stimuli, which could lead to the creation of an episodic memory trace that amplifies response congruency effects. To examine this hypothesis, we used a set of materials that did not show any congruency effect in a previous experiment with unique presentations, except that here we included repeated presentations. Results showed a response congruency effect, with participants responding faster to word targets when they were preceded by an unrelated word prime as opposed to an unrelated nonword prime. These findings suggest that the activation of response codes in masked priming is contingent upon the nature of cognitive resources required for processing the target stimuli.