LAUSR

Against the background of the current development of China’s engineering consulting industry, the technology acceptance model (TAM) is applied to construct a model of digital management influencing the willingness to transfer knowledge in whole-process engineering consulting projects. Digital management is used as the independent variable, perceived usefulness and perceived ease of use as the mediating variables, and the willingness to transfer knowledge as the dependent variable to investigate the influence relationship among the three. In this paper, 263 sample data are selected and structural equation modeling is used to analyze the data. The results show that digital management has a significant positive influence on the willingness to transfer knowledge; perceived usefulness and perceived ease of use play a mediating role in the relationship between digital management and the willingness to transfer knowledge. This paper enriches the research on knowledge transfer of engineering consulting. From the perspective of digital management, measures are made for improving the willingness of members to transfer knowledge and for lifting management efficiency in the whole process of the engineering consulting project.