LAUSR

Intentionally deceptive online content represents a significant issue for society. Multiple techniques have been proposed to identify and combat its spread. To understand how to inform individuals most effectively about the potential biases of and other issues with content, this article studies factors that impact the perception of online content. Specifically, it looks at how these factors have similar or different impact depending on the income level, political affiliation and online usage time of Americans. A national survey was conducted that asked respondents about multiple factors that influence their and others’ perception of online content trustworthiness. It also asked what the ideal impact of these factors should be. This data is presented and analyzed herein, conclusions are drawn and their implications, with regard to preventing the spread of deceptive online content, are discussed.