LAUSR

Farmers’ pro-ecological intentions (PEI) after ecological rehabilitation are crucial to the sustainability of ecological conservation achievements and attract attention from policy-makers and managers. However, studies regarding multiple factors and their mechanism of influence on farmer's PEI are limited in fragile environmental areas. We conducted a household survey that measures the perceptions and attitudes, and the individual, demographic, and economic properties of 2025 farmers in the Loess Plateau of China. Results showed that only 28.74% of the respondents intended to apply the pro-ecological behavior after ecological restoration. The structural equation model reported a high explanatory power of 77.6% for farmers’ PEI. Farmers’ intentions to apply pro-ecological behaviors are jointly affected by various factors, with their perceptions and attitudes found to be the most influential factor and a vital link to other factors. Farmers’ individual, demographic, and economic factors also showed significant effects. Younger male farmers with higher education degrees, and better self-assessment of their abilities and perception of environmental improvement tend to state a greater intention to apply pro-ecological behaviors after the ecological rehabilitation. Results suggest that policy-makers and managers wanting to encourage farmers taking pro-ecological actions after ecological programs should value both enhancing farmers’ abilities to conserve ecological achievements and their perceptions of ecological benefits.