LAUSR

This study aims at quantifying the degree of concentration of the traditional product market in Romania, and the sector’s productivity and the economic performance of the different categories of traditional products are assessed. This can highlight a correlation between the dynamics of traditional products and the regional development of the relevant markets in Romania. The second aim of this study is to analyze the relationship between the economic profitability of the traditional products and the sector’s sustainability. The third aim evaluates the relationship between the capital accumulations of specific companies and the evolution of their current assets. The information selected for the application was prospective (literature review, market observations, query, and data consolidation) and analytic revised (database analysis, hypothesis fixation, model conceptualization, model hypothesis testing, and conclusions to be drawn). The selected data were processed, aiming at developing a model for the sustainable development of the traditional products. The research information was collected based on the official registrations carried out between 2014 and 2018 by at the Ministry of Agriculture and Rural Development in Romania. During this period, Romania developed the National Traditional Product Registry (NTPR), which comprises a database of 647 traditional products. The assessment of economic performance was achieved through calculated performance test by a new proposed statistical model, named ZML. ZML suggests a market concentration analysis as an alternative to the Gini Struck method. The impact of the research consisted of an evaluation of the economic performance of traditional Romanian products in sustainable development terms.