LAUSR

The present study attempts to estimate individuals’ willingness to pay for recycled water irrigation, in order to enhance the water supply and ensure the continuation of irrigated agriculture in Nestos catchment. Contingent valuation method has been developed for the investigation of farmers’ preferences, in monetary terms, to adopt this alternative water source for irrigation purposes. The applied method is regularly followed in the framework of environmental valuation. The results of the survey are based on data collected from questionnaires, which were answered by respondents at a river basin scale. In a representative sample of 302 farmers, we find that 64.2% of them expressed a positive stance towards using recycled water, a fact that results in lower environmental impacts. However, findings indicate that participants are willing to pay a significantly less amount of money than they already pay, for freshwater. Additionally, the analysis demonstrates that the use of recycled water in agriculture is more acceptable to respondents who are aware of its environmental benefits. Therefore, the provision of complete information on the welfare of using recycled water for irrigation to farmers may lead to greater adoption intention and a greater environmental benefit.