LAUSR

Cheese tasting attracts crowds of visitors to areas in countries such as France, Italy, Spain, and New Zealand, distinguishing cheese tourism as an individual tourism direction within food (gastronomic, culinary) tourism. Internationally known, but locally specific and artisanal cheese is thought to be the main resource. Its exploitation by the tourism industry contributes to sustainability, supporting rural lifestyles and facilitating the integration of rural traditions, heritage, and natural landscapes. In Russia, cheese production is concentrated in regions including Altay, Voronezh, and Moscow. The state of tourist activities favors the use of cheese as a valuable tourism resource. Importantly, this resource is linked to the production of common sorts of cheese in big (industry-scale) amounts and the creation of cheese-related attractions like cheese museums. Cheese festivals also take place locally. A comparison to the European experience of cheese tourism reveals significant peculiarities of this activity in Russia and, particularly, a bigger relevance to industrial tourism than to food and rural tourism. Realization of only part of the opportunities linked to cheese tourism presents challenges regarding environmental and socioeconomical sustainability.