LAUSR

Sustainable tourism development of the northern part of Serbia in Autonomous Province of Vojvodina aims to achieve ecological, sociocultural, and economic benefits. This means that all entities should be included in the planning and implementation of tourism, such as the local community, tourists, and state entities, while tourism activity should be focused on improving ecological principles and sociocultural conception in a destination. One of the models of this development is seen in specific products that can play a significant role in tourism development. Such an authentic product is wine, which has a very important role in the promotion of tourism. The aim of this paper is to explore Vojvodina—the region of Serbia—as a valuable wine tourism destination in the country, especially the experiences of the wine routes. We use descriptive statistics techniques to summarize and present the data and adopt a correlation analysis technique to describe respondents’ preference on the importance of the wine routes. In the empirical survey, the main conclusion is a positive correlation that by developing wine tourism in Vojvodina, we can influence economic development of the region.