LAUSR

This work mainly aims to identify and understand the factors influencing the switching of transportation modes among higher-education students in Joinville, Brazil, when traveling to universities. An online questionnaire was prepared for data collection which obtained 511 responses from six higher education institutions. The revealed preference survey identified the bus as the most used by students today, while the stated preference survey assessed the possibility of changing modes. Employing a multinomial logit model, the results indicate that students would be interested in switching from individual motor vehicles to other options. The scenarios for switching to buses presented the highest switching probability. Bus cost was the most important factor for switching. Despite the small number, the students showed interest in switching from the car to active modes. This may indicate the lack of current infrastructure and the need for investments so these modes can be seen as quality options for users. Finally, a transport mode switch would occur only if alternative modes to the car or their infrastructure are improved; otherwise, students maintain their usual choices. This knowledge can assist in the development of public policies aimed at urban management seeking to increase the supply and the quality of more sustainable modes of transport.