LAUSR

The use of virtual and immersion technologies has expanded considerably due to their impact on user experience, economy, knowledge, and sustainable conservation of cultural heritage according to studies conducted in various parts of the world in different disciplines (architecture, economy, entertainment, health, tourism, etc.), including on tourism in Mexico. These technologies are used in some archaeological sites, but development and implementation are scarce due to the lack of economic strategies, infrastructure, and human capital, which are preventing the sustainable exploitation of those sites, although some of these sites have met the basic requirements for providing a better experience to visitors. However, these sites should be studied to propose integral solutions not only to improve the tourist experience, but also to assist in their protection, conservation, and sustainable development. Here, we used knowledge from the soft systems methodology and the hologram generation system to generate proposals to solve the problem described. The result is a sustainable historical-cultural model based on the systemic approach, whose objective is to positively impact the visitor experience while maintaining harmony with the environment.