LAUSR

(1) Environmental education in an urban setting is crucial in terms of building a harmonious relationship between man and nature. As a kind of special ecological habitat, urban wetland parks provide convenience to enhance education on the natural environment. (2) In this study, we chose Harbin Qunli National Wetland Park in China as the subject, and analyzed the visual attention area with eye tracking to explore the differences in obtaining information about the natural environment in tourists with varying degrees of environmental concern and purposes of visit. A model connecting the perception preference and factors that affect visual attention of tourists was constructed. (3) Studies have shown that eco-society-hedonic tourists, who focus on parent–child activities, tend to pay more attention to wetland plants and prefer exploratory paths, while eco-hedonic tourists, whose main purposes are to relax and exercise, are more concerned about explanatory signs and enjoy flat scenic paths more. In addition, social tourists, who pay their visit for social activities, would care more about bird watching structures. (4) This research aims to assist in improving the legibility of environmental education space through the planning, design, and management of urban wetland parks, and explore the potential of landscape elements in enhancing public awareness.