LAUSR

The article focuses on issues relating to achieving sustainable development by promoting new consumption and production patterns based, for example, on sharing resources and doing business exclusively in a digital environment. This topic is extremely important because sustainable development is a fundamental concept aimed at improving the functioning of the present and future generations. The main focus of the article is to show the role played by digital technology platforms within this concept, including in relation to consumption and production patterns. The article is based on two research methods—CATI (i.e., computer-aided telephone interviews) and regression analysis for CATREG quality variables. It has been established that digital technology platforms significantly influence the creation and development of modern business models and increase the quality and intensity of relations between various company stakeholders, which is the basis for promoting new consumption and production patterns—including those based on the sharing economy, subscription to various products and services or the functioning of virtual markets, enabling purchase and sale transactions.