LAUSR

Smart technology has the potential to help people practice more sustainable behaviors, but many barriers still exist. Understanding the motivations of people who use these devices can help educators develop more effective programs to ensure people reach appropriate conservation and sustainability goals. As a case in point, we analyzed surveys from owners of smart irrigation controllers to understand their motives for using the device on residential landscaping. Factor analysis resulted in six categories of survey questions: interest in landscaping maintenance, interest in technology, interest in conservation, interest in saving money, interest in the aesthetic benefits of landscaping, and concerns about technology. Cluster analysis divided the respondents into four distinct groups based on their factor scores. Characteristics and motivations differed for each cluster and ranged from those who enjoy landscaping activities and use the device to grow healthier plants, to those who dislike landscaping chores and see the device as a tool to make these tasks easier. All clusters had an interest in conservation, but it was not the highest motivating factor for any group. We discuss ways in which educators can utilize the cluster profiles to better communicate and support each group in achieving water conservation. This process could be used for other types of technology that make it easier to achieve a more sustainable lifestyle.