LAUSR

The main purpose of this research study is to investigate export competitiveness of Pakistani garment industry in the global markets by applying the GEM Model. GEM model is vastly applied in many industries to analyse the export competitiveness of the particular cluster. Survey technique applies to primary data collection through a structured questionnaire. Pakistani garments industry export competitiveness based on GEM Model is analysed by using the analytic hierarchy process (AHP) technique. After thorough analysis, overall calculated GEM score is 382 for Pakistani garment industry. GEM score 382 means that Pakistani garment industry is above the national average level and possess country wide competitive advantages. The future research scope is that there can be studied the associations between one or many other factors to check the competitiveness level of Pakistani garment industry. This research work has very important practical implications for all stakeholders to evaluate the export competitiveness level of the garment industry. By applying the GEM model, the organization can evaluate its strengths and weaknesses, so that organizations can cope with the international competition accordingly which is supportive to make decisions for their businesses.