LAUSR

This study aimed to analyze a confirmatory factor analysis of successful entrepreneurs of online small and medium enterprises in Thailand. This research uses a mixed methodology approach that collects and analyzes both qualitative and quantitative data. Step 1 describes the qualitative research using the e-Fuzzy Delphi technique. Data was collected using an online questionnaire submitted to 21 experts. The questionnaire was divided into an open-ended questionnaire and a closed-ended questionnaire with a 7-level rating scale. Step 2 describes the quantitative research using simple sampling to obtain data from a total of 975 online business entrepreneurs. The results of the study found that the creative component had the highest component weight of 0.98. The second factor was the innovation and attitude components with an element weight of 0.97, the traits component with an element weight of 0.96, the intention component and self-efficacy component with an element weight of 0.93, and the subjective norm component with an element weight of 0.82, respectively.   Received: 14 February 2023 / Accepted: 20 April 2023 / Published: 5 May 2023